SUSTAINABLE DESIGNER FASHION

Slow Fashion vs. Fast Fashion

The phrase ‘fast fashion’ has been somewhat criticised over the last few years, and you might have seen protests or slogans talking about the ‘ugly truth about fast fashion. So what does all of this mean? Fast Fashion, as a noun, stands for inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends’. So in short, a way to get the world wearing the latest trends at the lowest possible cost. Now why is this worse than slow fashion? 

First, let’s look at what slowfashion stands for. The phrase slow fashion started appearing in the early 2000s as a countermovement to fast fashion. Slow fashion is an approach to fashion that considers the processes, resources and the humanity that is linked to the production of clothing. The idea is to make clothing in a considered way, using considered materials, making items of high quality, making them last longer and therefore ultimately reduce waste. So in short, slow fashion = sustainable fashion. 

Fashion Fashion is the opposite. We want to produce as much as we can, as quickly as we can, as cost-effective as we can, which ultimately puts pressure on the environment and the humans at the bottom of the production chain. The fashion industry already accounts for 10% of the global carbon emissions, and with the steady growth of fashion, this is only projected to grow. Fast fashion is slowly killing the ecosystems, and its workers involved. 

At The Goodfound, we celebrate brands that are thinking differently, and adopting the slow fashion in their DNA. With our strict Sustainability Pillars, we are only showcasing brands that meet at least one of these pillars; reducing carbon footprint, considered material choices, fair working conditions and reducing waste.